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CNBC | The Profit

Client: CNBC

Design: Sarah Johnson

Art Direction: Ben Hansford

Studio: LoyalKaspar

Campaign for CNBC's television series The Profit. This was created to run nationally, and during the presidential debates. We were inspired by 1950-60's elections, and campaign buttons. The design contains elements of halftone, monetary patterns, and patriotic colors in a modern twist on grassroots movements.