Hello Sunshine
Hello Sunshine was born out of Reese Witherspoon’s desire to create a company focusing on female stories and female driven content. I spent my time at Hello Sunshine creating the brand. I touching everything from logo, website, social content and interior design for the office space.
Interior Design
I worked alongside Crate & Barrel to create a branded look and feel for the Hello Sunshine office in Santa Monica, CA. Custom wallpaper, murals, and a typewriter wall are just a few of the fun features included in this bright and colorful space.
The design was featured on the cover of Domino Magazine.
Social Content
Part of my role at Hello Sunshine was to help build the brands social presence. Working to create original content for our accounts helped us to grow to over 1M followers in the first two years.
Website Design
Worked with a developer to create a fun and modular website system that reflected Hello Sunshine branding.
Original Content
Developed and designed original content within the brand. Including logo design, animation packages and ideation of content series.
Takeaway
Building this brand was extremely rewarding and my years with the company helped me to grow as a strong creative and leader.