Creative Direction & Branding
I helped to build Cravings by Chrissy Teigen as their Creative Director for three years. I touched everything from Branding, Strategy, Product Design, Photography, and Original Content. Cravings was an exciting brand to shape and grow with over my time at the company.
Site Design
the Cravings website uses various opacities of our creme color as the base. With that serving as our neutral anchor we introduce hits of color in buttons, banners and typography to achieve a look that feels uniquely Cravings.
Mixed typography in both Nimbus and Ridinger feels playful while still remaining elevated and modern.
Product Design
As Creative Director, overseeing and concepting products for the brand was one of my key roles. I touched everything from cookware, apparel, all the way to custom candles and scents. It was exciting to strengthen my experience in so many categories.
Packaging Design
Cravings expanded to consumer packaged goods, launching in the baking category. The packaging design for the mixes was to be playful while remaining chic - something that could beautifully sit on a kitchen shelf and would pop out in the aisles.
Photography
Creative + Art Direction for all photo shoots for the brand. The consistent through-line for Cravings photography was for it to feel high contrast, colorful and playful.
Using a mix of patterned textiles, colorful surfaces, not-so-perfect food styling and unexpected props to create a world that feels uniquely Cravings.
